6 November 2024

The London Outfit I Saw Everywhere … Get the Look!

Susie wearing easy winter outfit with striped sweater, black wool coat, faded denim and suede boots.

London outfit: Aritzia coat | Sweater | Jeans, similar | Boots | Naghedi tote

The London Outfit I Saw Everywhere … Get The Look!

I’m wrapping up a work trip in London where I did a little business brainstorming, trend shopping and people watching. These trips are fun and inspiring, and I always return home on idea overload, excited to share everything with you 😊 While eating dinner at the Chiltern Firehouse, trend shopping in Chelsea and sipping tea in Selfridges, I suddenly realized that everywhere I looked, all the cool girls were wearing a “uniform!” Yep, they all had some version of this outfit, so I thought I’d write about it.

What’s the London outfit? Well, it’s a long wool coat, denim, black boots, a scarf and a posh designer handbag (everything from YSL to Chanel to Gucci). And, the interesting thing about this outfit is it’s the obvious go-to for a daily outfit. Not only is it practical, but it’s also stylish and comfortable. So, how do you get this look? Easy! Since many of us already own faded denim, just find a classic wool coat, add a great sweater and black boots, a cozy scarf and a handbag you love, and it will be the perfect “uniform” to wear all winter long.

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London from My iPhone

 

Susie wearing festive little black dress with heart cut outs from Alice + Olivia at Claridge's Hotel in London, England.

Top row: Hampstead | My outfit | Covent Garden Hotel | Bottom row: Liberty of London | Martini at Claridge’s | My outfit

For the first part of the trip, we stayed at the Covent Garden Hotel and Number Sixteen in Kensington. Both were lovely places, beautifully designed and in a great locations. My personal favorite is Number Sixteen. After my girlfriend went back to Portland, I wanted to try Claridge’s in the Mayfair neighborhood — and I absolutely loved it! Highly recommend. I’ll be sharing more on these amazing hotels in a future post, so stay tuned 😊 In case you want to see more about my trip, I’ve added a “London” highlight bubble on my Instagram. Check it out here!

London Shopping Favorites

Parfums de Marly – Picked up this bottle of perfume

Liberty of London – Still eyeing this platter and this tray (more options here)

Me + Em – Tried on this shorter jacket and this houndstooth one, and loved both

Anine Bing – Tried on this jacket and still thinking about it … will probably buy

Reiss – Bought this coat

 

Street Style: The London Uniform

    

Images via Pinterest

The color palette: Black, brown and gray, combined with lighter wash denim

 

Style Board Inspo

I spent time exploring several different neighborhoods, including the Chelsea area, Marylebone and Notting Hill. It was exciting, and for a quick minute, I felt less like a tourist and more like a true Londoner! The weather was cool and cloudy, and pretty much everywhere I looked, a stylish person was wearing the “uniform” you see above. The best part? This outfit is practical and easy to copy.

 

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14

+ Loving the simple oversized coats like the brown and black one above. Versatile and so chic

+ This scarf sweater set is so great — I just found it this morning and immediately placed an order (plus the scarf is removable). It reminds me of the cool-girl Toteme scarf jacket and I found an identical version from Quince here.

+ When it comes to boots, try this Chelsea casual boot. For a more refined boot, these by Reformation are a copy of the Toteme boot

 

⭐️How to get the look⭐️

Start with a wool coat

Everyone was wearing wool coats on the streets of London. There were belted styles, looser fits and slightly oversized ones too. The coats were mostly black and gray, with some camel and lighter beige colors as well.

 

Add cool, updated denim

This is the key to keeping this look current. Funny enough, I saw many different styles, including some skinnies. There were long lengths, cropped lengths, and looser styles, mostly lighter wash denim and plenty of black.

 

Wear a sweater underneath the coat

Most sweaters I noticed were all the same colors I mentioned above, and there were some v-neck versions too

 

Black boots are the key to the whole look

Everywhere I looked, black boots (of varying styles) were on the fashion set. The styles I saw while wandering the streets of London were mostly practical, like Chelsea boots (similar to this), and cool-girl boots with a more elongated toe like the Toteme one, or these lookalikes here or here.

 

Finally, the two main accessories: a big scarf and a designer handbag

The scarves were mostly solid, chunky knitted styles. Occasionally I’d see a silky, more understated pattern. As for bags, mostly saw crossbody styles and some totes!

Thank you for reading xx

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