2 July 2024

The Nordstrom Anniversary Sale: Here’s My Secret Strategy

Secret Strategy: Frame jacket, more sizes | Loewe tank | Black skirt | Sandals | YSL tote

The Nordstrom Anniversary Sale: Here’s My Secret Strategy

If I told you this is the 32nd Nordstrom Anniversary Sale I’ve covered since I first started working there, you might wonder how old I am 😂 Needless to say, after all these years, one might say I’m a pro (wink). So, consider me your trusted source for how to navigate the Nordstrom Anniversary Sale and get the best of the fall season — highly edited, on trend, and super stylish — before it’s all gone!

Right now everyone is talking about the sale: clients, friends, my Nordstrom6 girl gang, and countless other bloggers and stylists. It’s an exciting time, but there a few things I’ve learned over the years, including this all-important recommendation: make careful and thoughtful purchases. Keep in mind, this is an extra busy time at Nordstrom, and there are many brand new, regular-priced items and collections that arrive by the minute. Believe it or not, the good pieces fly out the door — whether they’re on sale or not.

So … what’s my secret strategy?

Trust me on this one: Focus on the hot items that are going to sell out quickly. This is my number one strategy that’s worked for all my clients over the years. If you wait, you won’t get it!

How will you know which items are going to sell out? I’ll tell you! In my next Nordstrom Sale post on July 8th, I’ll reveal the most popular brands and the pieces that sell out the fastest. Mark your calendars for this post — you won’t want to miss it!

And finally, why is this sale such a big deal? Because it’s brand new fall merchandise, offered at a discount before the season even starts, and it gets marked back up in August. This is the best of fall! I’ve been working hard behind the scenes to show you my favorites and give you the best recommendations possible. Happy shopping! 🌟


Susie’s Nordstrom Anniversary Sale Wish List

Top Row: Red coat | Grey Coat | Denim jacket | Cream jacket | Tweed jacket

Shoes & Accessories: Ballet flat | Red slingback | Byredo perfume set | Boots | Handbag | Bracelet | Watch | Suitcase | Sunglasses

Bottom Row: Cashmere hoodie | Button-up | Red blazer | Blue jeans | Ecru jeans | Black jeans


This year, red is the trending color. Starting with shoes, look at these Vince slingbacks and this pointy toe flat. You also need a red coat, and this Reiss one will sell out. Reiss also has a one-shoulder sweater I love, along with a blazer and matching pant — so chic!

Coats and jackets are always a top pick, and this pink coat was love at first sight! Pro tip: a double-faced wool coat is something every wardrobe should have, and this Max Mara and this Reiss camel one are both really good. Last year, these sold out immediately. For a more casual style, this Zella lightweight jacket is a smart pick — and it’ll also sell out quickly. Same with AllSaints leather jackets (they finally offered this best-selling one in black). Keep in mind, they run a bit small.

Everyone loves denim, and this year the selection is amazing. Look for longer lengths, like these from Paige and these from Frame. If you love Mother denim, check out the Hustler (their best-selling fit) and this new style that I’m wearing below. And, since trousers are the trending style, I added this pair and this Vince pair to my wishlist!

Loving everything from L’Agence this year, especially this silk blouse, this knit blazer, and this gorgeous slipdress

I’m also eyeing two blazers:  This L’Agence tweed one, which looks great with denim, and since Veronica Beard always sells out during the sale, grab this faux leather one (with the matching skirt) that looks like a designer piece

Shoes look incredible this year, and I was so excited when I spotted slingbacks and pointy toe flats on the sale. Look at this Stuart Weitzman one, this Vince style and this Sam Edelman one. Boots are also a popular category, and you’ll wear this Stuart Weitzman one all season long. Pro tip: Everyone needs a sneaker, and these by Rag & Bone are really comfortable and popular.

I always review fine jewelry collections, and this Bony Levy ring and bangle are standouts. Also, you can never go wrong with a Michele watch — I’ve had mine for over ten years and still love it! Now, I’m looking for a white watch, and I really like this one

Finally, beauty is another category I always recommend. This year I spotted this Westman Atelier set, which is new to the sale. I also was excited to see the fragrance Delina on the sale. Every year, Jo Malone has candle sets that sell out. They’re perfect for gifts — in your gifting strategy, treat yourself and buy a few sets for your friends!


Sneak Peek


Left: Theory coat | Mother denim | Middle: Vince cardigan | AGOLDE tank (not on sale) | Mother denim | Right: Vince dress

These photos aren’t professional, but you get the idea!

Don’t forget to pick up the basics, even if they’re not on sale 🤭

I know, I know. Sometimes the best-selling basics aren’t on sale. But, they’re still the building blocks to every single outfit. So, even if they’re at regular price, the strategy is: stock up! I’m talking about the Veronica Beard Dickey jacket, this classic silk blouse, stylish black trousers like these, and this black scarf. All are important pieces to own so you can put together stylish outfits!


And now, the part you’ve been waiting for … here are my best pro-tips for shopping the NSale

Tip 1: Buy online! So much more efficient this way — avoid the crowds and get it fast. Plus, many items will not be available in store.

Tip 2: Consider paying $20 extra for expedited shipping. This bumps your order up in the queue and increases your chances of getting what you want.

Tip 3: Stock up on basics. Everyone is saying this, but it’s true. Get your denim, leather jackets, coats, shoes, booties and makeup now!

Tip 4: Schedule a Personal Double Points Day. Earn 2x the points towards Nordstrom notes – you’ll be glad you did 🙂

Tip 5: Know your cardholder status. This lets you know which day you can shop the sale!

Tip 6: What to do when things sell out? I always suggest putting a wrong size of the item you want in your shopping cart. Then, continue checking your shopping cart regularly (every day is not a bad idea). Since inventory is always changing, there’s a good chance your size will pop up!


ICYMI … Faves under $100

Striped Dress | Swimsuit | Linen Pants | Tank | Cardigan | Sneaker | Body Oil | Bracelet | Bag (similar) | Sandals | Sunglasses 


Thank you for reading xx

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