13 November 2023

“It” brand Varley has some new faves you’ll love!

It brand: Freya Sweat top | Always High legging

“It” brand Varley has some new faves you’ll love! ✨

The UK-based brand, Varley, has some new faves you’ll love! A couple of weeks ago, I visited their first global flagship store in London’s Chelsea neighborhood. The store is BEAUTIFUL, and I also learned a little more about the brand after a breakfast meeting with the Varley team. It’s impressive how involved the owners are, and their next collection is the best yet, with splashes of bright green and different shades of brown. On the day I was visiting, Louise Roe was filming a live segment there. She has hosted the LTK conference for the last two years, and it was nice to meet her in person. Here are the live video segments from the Varley website — they’re really good!

I’m always scouring Varley’s website to check for new arrivals. Over the past year, I’ve noticed that things sell out very quickly. I was wandering through Nordstrom recently, and two of my former co-workers came up to me and shared that their new Varley collection was almost gone, thanks to So Susie followers! Apparently, the last time I shared my favorites a bunch of locals came in and bought out Nordstrom’s stock. How cool is that? It was very satisfying to hear that because I really believe in this brand, So, my advice is when you see something you love, don’t wait — grab it!! And trust me, you’ll be happy you did. 🙂